Center Force Technologies is a sub-brand of a larger corporation, who wished to develop their own logo and visual identity to cater to a particular clientele. A product used to treat difficult to separate emulsions, in the heavy oil industry, the logo needed to represent the technology in an approachable and memorable way.
The logo demonstrates the technology, in abstract fashion, by indicating the separation of fluids through centripetal force by using black and blue swirls. The icon cleverly creates a “C” and “F”, and represents the product in a simple and memorable fashion. The look and feel of the visual identity is serious and professional, with a progressive edge.
- Visual identity (including digital files)
- Business cards