Lloydminster: Transit Survey

Lloydminster: Transit Survey

Posted in Case Studies, Decals, Banners & Signage, Logos, Campaigns & Brands, Print Products

PROJECT BRIEF

The City of Lloydminster is always under pressure to develop some sort of public transportation, but is it viable? In 2013, they decided to take a survey to determine how many people would use public tranportation, and what it could look like.

 

OUR SOLUTION

We knew right from the start that the mode of public transportation was flexible – they didn’t know if it would be a bus or some form of subsidized taxi or shuttle service.

This stipulation made the development of visuals a bit tricky, but the solution was found by anchoring the campaign in the two common elements all these modes of transportation share: the road and people.

Using a blurred road texture to imply motion in all of the visual aspects of the campaign was eye-catching and served as a great background for the logo. The logo itself is abstract. By creatively turning the word “transit” into a nondescript vehicle carrying a nondescript person, we had achieved the goal of making an enticing visual serving a broad category

 

SPECIFICS

  • Logo
  • Campaign visual identity
  • Banners
  • Postcards
  • Digital files for the online campaign
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