This interior signage is comprised of a printed wall decal and black acrylic lettering with brushed aluminum faces.Read More
Lloydminster Interval Home was looking to “refresh” their image, starting with the logo and ending at the website.
We started with the logo, which was comprised of a Msasa tree and a generic script font. By adding a pastel yellow sun behind the tree, we were able to give the logo a much more optimistic feel. The colour palette also shifted to a brighter, less ominous feel. Originally, we had tried to incorporate a face (or faces) into the tree branches, but ultimately that approach was abandoned.
The final logo feels friendly, casual, and approachable, with an undeniable air of optimism and femininity. Once the logo was complete, we developed an applied a new visual identity across various items, culminating in the website. The website was a massive undertaking, as there were already many pages of content in existence. We wanted to organize it in an easier to navigate format, as well as make it fun and interesting. We also included a live Facebook feed, which keeps the website fresh and connected.
The website can be visited here: www.intervalhome.org
- Logo “refresh”
- Visual identity
- Decals & parking signage
Our client was planning on opening a much-needed activity centre for kids of all ages. Ironjet had the opportunity to see the actual empty space before it was even developed, and to offer direction in Brand Development.
Ironjet built a complete visual identity for A Bit Extreme, and implemented it across a wide variety of items. It’s a fun and youthful brand which has been received very well in Lloydminster.
View the website here: www.abitextreme.ca
- Complete brand
- Outdoor signage & banners
- Indoor signage & decals
- Printed promotional materials
Walk N Roll is a business who specializes in food delivery & catering. This unique logo also required a character design, based off of the company owner.
Doing a character design, and particularly a caricature, is always a time-intensive process. Caricatures are especially difficult, as it is possible to offend a person in attempting to portray their likeness in a fun and stylized way.
Rather than the typical carnival-style caricature, we went with a trendy “border-less” style which feels fun, feminine, and fashionable. Initially, the specifications called for a chef’s hat, but in the end it was removed and the hairstyle was adjusted to a ponytail. Doing so allowed for more eye-catching detail to be put into the strands of hair, which have a deceptively simple grace to them.
The logo itself is a neo-vintage style badge, which allows the character to overlap the porthole border which, in turn, overlaps the scalloped placard containing the logotype. The colours are vivid, bold and quirky — one of the requests was that the logo be able to sit on the food truck, which is bright red. This particular shade of purple and bright green worked well as a compliment to that colour.
As a final touch, polka dots were added for a bit of texture. The business cards made use of this texture with a Spot UV (selective gloss coating) only on the dots, logo and text.
- Character Design
- Business Cards
- Food Truck Decals
We enjoyed put the Colroc Construction logo on a wide array of apparel, including t-shirts, toques, hats and hoodies. A gritty logo like this one can be tough to embroider, but we think we pulled it off pretty well. Since we do both screen printing and embroidery in-house, there’s no doubt that the items will match well.Read More