This interior signage is comprised of a printed wall decal and black acrylic lettering with brushed aluminum faces.Read More
Lloydminster Interval Home was looking to “refresh” their image, starting with the logo and ending at the website.
We started with the logo, which was comprised of a Msasa tree and a generic script font. By adding a pastel yellow sun behind the tree, we were able to give the logo a much more optimistic feel. The colour palette also shifted to a brighter, less ominous feel. Originally, we had tried to incorporate a face (or faces) into the tree branches, but ultimately that approach was abandoned.
The final logo feels friendly, casual, and approachable, with an undeniable air of optimism and femininity. Once the logo was complete, we developed an applied a new visual identity across various items, culminating in the website. The website was a massive undertaking, as there were already many pages of content in existence. We wanted to organize it in an easier to navigate format, as well as make it fun and interesting. We also included a live Facebook feed, which keeps the website fresh and connected.
The website can be visited here: www.intervalhome.org
- Logo “refresh”
- Visual identity
- Decals & parking signage
Our client was planning on opening a much-needed activity centre for kids of all ages. Ironjet had the opportunity to see the actual empty space before it was even developed, and to offer direction in Brand Development.
Ironjet built a complete visual identity for A Bit Extreme, and implemented it across a wide variety of items. It’s a fun and youthful brand which has been received very well in Lloydminster.
View the website here: www.abitextreme.ca
- Complete brand
- Outdoor signage & banners
- Indoor signage & decals
- Printed promotional materials
Women Warriors is an organization focused on promoting healthy communities, specifically among First Nations women. They required a logo which would capture the essence of the organization’s goal.
We started with three sketches, one of which was chosen for further development. The style of each sketch is heavily influenced by artwork by First Nations artists, and each illustration has a flowing, dynamic look with visual movement which emphasizes the need for change in our communities. Upon reflection, the client decided to change the illustration to a woman’s profile, and a fourth sketch was created which hit the nail on the head.
The fourth sketch is even more detailed than the first three, with intricate detailing in the woman’s hair, shoulder and background. The face looks upwards and to the left, representing an optimistic look towards the future; and the fine detail behind her represents the events of her past that have shaped her into her present form. The woman’s face is not overly cheery, but full of resolve, and the slight smile indicates a mature and informed hope. The illustration has a leftward movement, indicating progression, and is circular, representing malleability.
Upon approval of the sketch, we moved into the vectorization process, colouring the logo, and adding text. The colour palette is slightly desaturated, using a pale yellow background to represent optimism without excessive cheer — it is delicate and beautiful, yet raw and very real. The final product is a highly detailed logo which may be scaled to any size without loss of quality (like all of our logos).
- Logo, USB containing digital files
- Business Cards
LLOYDMINSTER DANCE ACADEMY
“Lara, and the staff at Ironjet, have helped us to create recital keepsake books that were both imaginative and cost-effective. Ironjet has also been an integral part of helping us to design logos and select outfits for two traveling groups in the past three years. We have always been impressed with the quality and punctuality of Ironjet’s work. The Ironjet staff is always ready to answer questions that we may have and does so in a timely and positive manner. I highly recommend Ironjet to anyone requiring their expertise.”
– Arleigh Pollock, Production Secretary
IRON WILL INNOVATIONS
“The team at Ironjet has shown that they understand our needs and they get stuff done — FAST! They are willing to tackle any job, simple or complex, and provide well-thought out solutions.”
– Brent Baier, Founder and CTO
SERVUS CREDIT UNION
“The largest installation Ironjet was involved in . . . took place in 2011 during the interior renovation of our branch located at the Atrium Centre in downtown Lloydminster. The work Ironjet did for us required they work with our Marketing department creating our standard signage outline on the architectural drawings, and they also presented design ideas for the custom work. We were and still are very happy with the final result.”
– Becky Labbe, Manager, Properties
CITY OF LLOYDMINSTER
“Ironjet has always been able to translate our concept into a design that communicates effectively and professionally.”
– Penny Manners, Manager, Communications & Marketing
LLOYDMINSTER REGION HEALTH FOUNDATION
“Ironjet has always been an innovative, enthusiastic, creative, professional supplier of marketing material for Lloydminster Region Health Foundation. On many occasions tight deadlines or last minute changes are accommodated and high quality products are always delivered. Their staff is very detail orientated and will put the time and effort in to make sure the products are completed from start to finish, and always on site to ensure every detail is just as it should be. The Ironjet team takes pride in their work and this shows through their creativity, high attention to detail and excellent customer service.”
– Carissa Smith, Events & Development Manager
INVESTORS GROUP FINANCIAL SERVICES
“We receive very good service and appreciate the creativity of all the staff . . . not just providing the products, but the plan.”
– Bill MacLean, Business Manager for Miles Schiller
CITY OF LLOYDMINSTER
“Ironjet Promotions was our main supplier for print materials for Scotiabank Hockey Day In Canada in 2014. Their professional team was excellent to work with and always provided high quality product. Lara always went above and beyond to ensure our deadlines were met and our materials were delivered. During Hockey Day week their staff was on call for any last minute materials we needed and they came through on a couple of occasions to ensure our event was first class. Thank for your support in making SHDIC 2014 a huge success and being such great community members.”
– Cindy Rekimowich, General Manager, Parks & Recreation
BRITANNIA WILTON FIRE DEPT.
“Ironjet met our price requirements . . . never had a better experience . . . ”
– Captain Aaron Buckingham