The City of Lloydminster needed a strong visual identity for Canada Day celebrations . . . something that may be used every year with very little change.
We developed a bold, exciting and timeless brand for Canada Day. Vivid colours create excitement, and angled elements convey a sense of energy and make it “kid-friendly”. The brand communicates a celebration of diversity, history and vibrant Canadian life. The logo itself focuses on the words “Canada Day” and a large silhouette of a maple leaf, comprised of smaller maple leafs, rings and confetti – emblematic of our Canadian culture, which is comprised of many unique individuals and cultures.
- Re-branding package (including digital files)
- Digital billboard advertisement
- Postcard (with map)
- Web banner ads