Our client was planning on opening a much-needed activity centre for kids of all ages. Ironjet had the opportunity to see the actual empty space before it was even developed, and to offer direction in Brand Development.
Ironjet built a complete visual identity for A Bit Extreme, and implemented it across a wide variety of items. It’s a fun and youthful brand which has been received very well in Lloydminster.
View the website here: www.abitextreme.ca
- Complete brand
- Outdoor signage & banners
- Indoor signage & decals
- Printed promotional materials
Walk N Roll is a business who specializes in food delivery & catering. This unique logo also required a character design, based off of the company owner.
Doing a character design, and particularly a caricature, is always a time-intensive process. Caricatures are especially difficult, as it is possible to offend a person in attempting to portray their likeness in a fun and stylized way.
Rather than the typical carnival-style caricature, we went with a trendy “border-less” style which feels fun, feminine, and fashionable. Initially, the specifications called for a chef’s hat, but in the end it was removed and the hairstyle was adjusted to a ponytail. Doing so allowed for more eye-catching detail to be put into the strands of hair, which have a deceptively simple grace to them.
The logo itself is a neo-vintage style badge, which allows the character to overlap the porthole border which, in turn, overlaps the scalloped placard containing the logotype. The colours are vivid, bold and quirky — one of the requests was that the logo be able to sit on the food truck, which is bright red. This particular shade of purple and bright green worked well as a compliment to that colour.
As a final touch, polka dots were added for a bit of texture. The business cards made use of this texture with a Spot UV (selective gloss coating) only on the dots, logo and text.
- Character Design
- Business Cards
- Food Truck Decals
Women Warriors is an organization focused on promoting healthy communities, specifically among First Nations women. They required a logo which would capture the essence of the organization’s goal.
We started with three sketches, one of which was chosen for further development. The style of each sketch is heavily influenced by artwork by First Nations artists, and each illustration has a flowing, dynamic look with visual movement which emphasizes the need for change in our communities. Upon reflection, the client decided to change the illustration to a woman’s profile, and a fourth sketch was created which hit the nail on the head.
The fourth sketch is even more detailed than the first three, with intricate detailing in the woman’s hair, shoulder and background. The face looks upwards and to the left, representing an optimistic look towards the future; and the fine detail behind her represents the events of her past that have shaped her into her present form. The woman’s face is not overly cheery, but full of resolve, and the slight smile indicates a mature and informed hope. The illustration has a leftward movement, indicating progression, and is circular, representing malleability.
Upon approval of the sketch, we moved into the vectorization process, colouring the logo, and adding text. The colour palette is slightly desaturated, using a pale yellow background to represent optimism without excessive cheer — it is delicate and beautiful, yet raw and very real. The final product is a highly detailed logo which may be scaled to any size without loss of quality (like all of our logos).
- Logo, USB containing digital files
- Business Cards