Lloydminster Interval Home was looking to “refresh” their image, starting with the logo and ending at the website.
We started with the logo, which was comprised of a Msasa tree and a generic script font. By adding a pastel yellow sun behind the tree, we were able to give the logo a much more optimistic feel. The colour palette also shifted to a brighter, less ominous feel. Originally, we had tried to incorporate a face (or faces) into the tree branches, but ultimately that approach was abandoned.
The final logo feels friendly, casual, and approachable, with an undeniable air of optimism and femininity. Once the logo was complete, we developed an applied a new visual identity across various items, culminating in the website. The website was a massive undertaking, as there were already many pages of content in existence. We wanted to organize it in an easier to navigate format, as well as make it fun and interesting. We also included a live Facebook feed, which keeps the website fresh and connected.
The website can be visited here: www.intervalhome.org
- Logo “refresh”
- Visual identity
- Decals & parking signage