Emergency Booklets

Emergency Booklets

PROJECT BRIEF

The City of Lloydminster needed to produce household emergency guides for its residents. This in-depth project required custom illustration and a unique, tiered printing method with magnetic backing.

 

OUR SOLUTIONCity of Lloydminster: Emergency Booklet (INSIDE)

This was one of our absolute favourite projects! The look of the campaign is deliberately cheery and a bit vintage. We used a number of custom illustrations, as well as stock imagery, to build a visually interesting booklet which presents the information in a fun, but orderly fashion. The stepped pages allow the viewer to easily flip to the page they need.

Many of the illustrations and layouts we created for this booklet were also translated to other campaign items, such as web, printed ads, and outdoor TV. This successful campaign also encouraged residents to sign up for the City’s new emergency alert system, and a more people are being added daily to this already large group.

FUN FACT: the original, proposed title for the booklet was “You are a Survivor”. We still think it matches the woman on the front very well.

 

 

SPECIFICS

  • Booklet
  • Custom Illustrations (Hand-drawn and vectorized)
  • Campaign Elements (Digital files for other media)
Facebooktwittergoogle_plusredditpinterestlinkedinmail Read More