Lloydminster Interval Home was looking to “refresh” their image, starting with the logo and ending at the website.
Lloydminster Interval Home – Old Website Header
We started with the logo, which was comprised of a Msasa tree and a generic script font. By adding a pastel yellow sun behind the tree, we were able to give the logo a much more optimistic feel. The colour palette also shifted to a brighter, less ominous feel. Originally, we had tried to incorporate a face (or faces) into the tree branches, but ultimately that approach was abandoned.
The final logo feels friendly, casual, and approachable, with an undeniable air of optimism and femininity. Once the logo was complete, we developed an applied a new visual identity across various items, culminating in the website. The website was a massive undertaking, as there were already many pages of content in existence. We wanted to organize it in an easier to navigate format, as well as make it fun and interesting. We also included a live Facebook feed, which keeps the website fresh and connected.
The website can be visited here: www.intervalhome.org
- Logo “refresh”
- Visual identity
- Decals & parking signage
Our client was planning on opening a much-needed activity centre for kids of all ages. Ironjet had the opportunity to see the actual empty space before it was even developed, and to offer direction in Brand Development.
Ironjet built a complete visual identity for A Bit Extreme, and implemented it across a wide variety of items. It’s a fun and youthful brand which has been received very well in Lloydminster.
View the website here: www.abitextreme.ca
- Complete brand
- Outdoor signage & banners
- Indoor signage & decals
- Printed promotional materials
The City of Lloydminster needed to produce household emergency guides for its residents. This in-depth project required custom illustration and a unique, tiered printing method with magnetic backing.
This was one of our absolute favourite projects! The look of the campaign is deliberately cheery and a bit vintage. We used a number of custom illustrations, as well as stock imagery, to build a visually interesting booklet which presents the information in a fun, but orderly fashion. The stepped pages allow the viewer to easily flip to the page they need.
Many of the illustrations and layouts we created for this booklet were also translated to other campaign items, such as web, printed ads, and outdoor TV. This successful campaign also encouraged residents to sign up for the City’s new emergency alert system, and a more people are being added daily to this already large group.
FUN FACT: the original, proposed title for the booklet was “You are a Survivor”. We still think it matches the woman on the front very well.
- Custom Illustrations (Hand-drawn and vectorized)
- Campaign Elements (Digital files for other media)